27 April, 2025
We’re pleased to share the results from our “Train the Trainers” course, where 11 marketing educators from IET (Spain), WUAS (the Netherlands), and JAC (Italy) came together to prepare for the BusyBees pilot phase, trained by our content provider partners ITStudy (Hungary) and SBTC (Turkey). These teachers brought diverse expertise—from marketing and entrepreneurship to logistics, tourism, and ESG—and the training proved to be exactly what they needed before launching the pilots with their students.
The numbers
The feedback was positive: 82% of participants reported being satisfied or highly satisfied with the training, and 73% felt absolutely prepared to apply what they learned with their students. The remaining participants still felt somewhat prepared, which meant everyone left with practical tools in hand.
When it came to confidence and knowledge, the scores were encouraging. Teachers rated their understanding of CSR at 3.73 out of 4, ESG at 3.64, and green marketing at 3.64. Their confidence to teach these topics was solid, with green marketing at 3.64 and ESG/CSR at 3.55.
Perhaps the most telling results were in the agreement scores. Participants strongly believed that SME collaboration is beneficial (3.91) and that they’re open to new methodologies (3.91). They also recognized that green skills are essential (3.82) and that green competences are critical for today’s students (3.73).
What worked best
When we asked teachers about the most valuable elements of the training, several themes emerged:
Digital tools that actually work: Teachers appreciated seeing digital tools demonstrated with clear, ready-to-use examples. Templates, quick workflows, and tips to avoid common mistakes made a difference. When a tool comes with a “here’s how you use it tomorrow” approach, teachers take notice.
Smart training design: The logical flow from concepts to cases to application, with time for questions and peer exchange, worked well. Teachers appreciated having a clear path through the material.
Quality materials that save time: The slides, guides, and case briefs were praised for being concise and practical. This matters because teachers can transfer ideas into their lessons without spending hours redesigning everything.
The green angle: The focus on CSR, ESG, and the TWIN transition felt timely and motivating. Teachers noted that this content aligns well with current school priorities and what the labor market expects from graduates.
Ready to go: Teachers left with actionable items like rubrics, checklists, and case prompts that they could implement in the next teaching cycle.
Engagement through action
What kept teachers engaged during the training? Three things stood out:
Real cases: Analyzing realistic scenarios made the content concrete and memorable, helping participants connect theory to classroom practice.
Learning together: Group discussions, peer sharing, and small-team tasks were frequently cited as engaging. Teachers valued hearing diverse approaches and getting feedback from colleagues.
Hands-on activities: Moments like sketching a Business Model Canvas or mapping stakeholders proved more effective than purely lecture-based delivery.
Module highlights
All three modules received positive ratings, with Modules 1 (Business Game) and 3 (Green Skills/TWIN) earning mostly “Good” to “Very good” evaluations for quality, delivery, and usefulness. Module 2 (Digital Tools & CSR) was also well-received, though a few “Fair” ratings suggested there was room to add more hands-on practice and scaffolding—feedback that helped us fine-tune the approach for the pilot implementation.
From baseline to breakthrough
Comparing these results to the pre-training baseline showed clear progress. Before the course, knowledge and confidence levels were more moderate and varied. By the end of training, the cohort had moved to a higher, more consistent level across the board. This shift strengthened the likelihood that teachers would successfully transfer these methods to their classrooms—which they did during the pilots that followed.
The foundation was set
With 82% satisfaction and 73% of participants feeling absolutely prepared, the training provided a solid foundation for what came next. Our teachers were equipped, confident, and ready to bring the BusyBees Business Game methodology into their classrooms—and they did just that during the pilot phase across Spain, the Netherlands, and Italy.
You can download the full Post-Training Report for detailed findings and methodology.