About
Background
Green and digital transitions are the strands of development destined to drive the labor market throughout Europe in the near future. These are the two ongoing transitions, the technological-digital transition, and the environmental transition. It is such a symbiotic process that it is now referred to as the “Twin Transition” and brings with it a demand for highly skilled professionals. The Twin Transition promises to revolutionize the world of work forever, and institutions of higher education must adjust their educational offerings very quickly in order to respond to these market trends in a timely manner.
At the same time, the market players themselves are not always ready for this transition, or rather, they fail to seize and take advantage of the opportunities it brings. Indeed, companies are called upon to adopt environmentally responsible behaviors and choices, and they must be able to communicate these choices outwardly.
Faculties and courses in marketing and business management represent fertile ground in which to graft the digital and green skills that characterize the TWIN transition, and to do so the BusyBees project chooses to adapt for the purpose a methodology that has proven most useful in developing students’ entrepreneurial skills: the Business Game Methodology.
BusyBees starts from the partners’ willingness to improve their educational and counseling service offerings while contributing to the challenges posed by:
- Digital Education Action Plan of the EU
- European Green Deal
- New European Skills Agenda
The BusyBees Project represents an effective and simple response to several of today’s market challenges (TWIN transition) by combining them through a transdisciplinary approach, and it simultaneously addresses the needs of the teaching staff deputed to prepare young people for the market, the student themselves, and their future employers.
Aim and objectives
Main aim of the project is to update HE courses in the field of business and marketing with the latest market trends connected to the TWIN digital and green transition.
Specific objectives
- To enable HE institutions to rapidly update their marketing and business courses with the new digital and green skills required by the TWIN transition.
- To train HE teachers to contribute to identify and then develop digital and green skills in their students using an innovative methodology and toolbox.
- To increase the level of cooperation between higher education institutions and market players in a mutually beneficial way.
- To raise awareness of small SMEs and guide them on the duties and opportunities connected to the TWIN digital and green transition from a marketing perspective.
Target and group
Direct target groups of BusyBees are higher education teachers and tutors, SMEs and other market actors, higher education students from Italy, Netherlands, Turkey, Hungary and Spain.