Results
Main tangible results
BUSYBEES HANDBOOK ON DIGITAL SOLUTIONS TO PROMOTE CSR AND GREEN MARKETING TO ADDRESS THE TWIN TRANSITION.
The Handbook on Digital Solutions is a short decalogue, accompanied by a comprehensive Annex on best practices for digital CSR promotion and green marketing.
You can download the handbook in different languages by clicking on the corresponding flag.
SET OF TWIN (GREEN AND DIGITAL) SKILLS FOR MARKETING AND TRADE STUDENTS. The skills will refer to 2 main topics: “Digital skills applied to Corporate Social Responsibility” and “Green skills applied to marketing”.
TRAINING COURSE ON THE BUSYBEES METHODOLOGY FOR ADDRESSING THE TWIN TRANSITION IN MARKETING COURSES. The course will target marketing and business HE teachers and course tutors/coaches.
Main intangible results
- Increased knowledge of SMEs on the opportunities offered by the use of digital solutions and green marketing to promote the company’s CSR
- Increased awareness of small company owners on the importance and opportunity for companies that comes with the TWIN digital and green transition
- Improvement of the reputation of HE institutions and their students as consultancy providers for SMEs.
- Increased collaboration between HE bodies and private companies
- Improved training offer of SMEs partners
- Improved cv/portfolio of marketing/trade teachers and course tutors of the partner HE institutions
- Increased capacity of marketing teachers to mainstream the skills necessary to address the TWIN transition in marketing to their students;
- Increased green, digital, and entrepreneurial skills of 120 marketing students involved in the Pilots
- Increased awareness on the importance of digital & green skills for the TWIN transition.